Posts in the ‘Customers’ Category
Customer Service Blog
Tue, 30 Apr 2019, in Customers
Imagine there are two companies with identical marketing strategies, adding new customers at a rate of 20 percent per year. However, one company retains 90 percent of their customers…
The way customers communicate with companies has shifted dramatically over the past 10 years. While unimaginable at that time – the digital environment has exploded…
Tags: customer experience
Wed, 10 May 2017, in Customers
One of the reasons why customer service is difficult to get right is due to the unpredictable nature of customers themselves. I came across an article by Jeff Toister who described…
Tue, 25 Apr 2017, in Customers
It seems that we’ve gotten loyal customers wrong all along. We keep hearing that loyal customers are a mythical, if not a one-off anomaly that gets an unreliable (if not questionable) return…
Doing your very own thing represents freedom. Whether it’s financial freedom, freedom from answering to a boss, freedom to build something your way…
Tue, 22 Mar 2016, in Customers
Orwell is well known today for his two novels Animal Farm and 1984, the most important dystopian books of the 20th century. His themes of surveillance, misinformation, as well as his study of the intricacies of the English language has taken over the world by storm…
Tue, 15 Dec 2015, in Customers
Customer enthusiasm sure doesn’t come easy.
You have to earn it through trust, listening, empathy and by telling compelling stories.
When most people come across a product, they want to make sure it works and solves their particular problem set. So before that “aha! moment” comes the question, “how will this product help me?” or “are there any companies like mine that use this product?..”
Tue, 24 Nov 2015, in Customers
Are you looking to punch more jazz into your sales pitches, galvanize your customers and entice your audience to take action?
Perhaps you’re looking to spruce up your customer service. You want to get into the minds of your customers and understand what makes them tick, but don’t know how…
Thu, 12 Nov 2015, in Customers
photo credit Kenny Louie
Benjamin Franklin once said, “Honesty is the best policy”.
Even though this bit of wisdom is over 2500 years old, it’s something that apparently eluded the folks at Volkswagen…
Thu, 29 Oct 2015, in Customers
Have you ever been so pleased after an interaction with a business establishment that you went out to tell the manager about what set the experience apart? Me neither.
Maybe you’ve been so upset at a rude cashier or an indifferent support agent that you took the time to reach someone higher up regarding this issue? I’ve done this before, but I can probably count the number of times on one hand…