Posts in the ‘Customers’ Category
Customer Service Blog
Customer Retention Tips That Attract Repeat Customers
Fri, 5 Jul 2019, in Customers
It’s a great feeling when customers come back to purchase more. Not surprisingly, the average business loses a fifth of its customers annually simply by failing to put the foot forward and…
Tags: customer loyalty, customers, tips
New Customers vs. Return Customers: What’s the Difference?
Tue, 30 Apr 2019, in Customers
Imagine there are two companies with identical marketing strategies, adding new customers at a rate of 20 percent per year. However, one company retains 90 percent of their customers…
What will customers want from you next?
Fri, 9 Feb 2018, in Customer Experience, Customers
The way customers communicate with companies has shifted dramatically over the past 10 years. While unimaginable at that time – the digital environment has exploded…
Tags: customer experience
The 4 Customer Types You Meet In Support
Wed, 10 May 2017, in Customers
One of the reasons why customer service is difficult to get right is due to the unpredictable nature of customers themselves. I came across an article by Jeff Toister who described…
Tags: customers
Measuring the Invisible ROI of Customer Loyalty
Tue, 25 Apr 2017, in Customers
It seems that we’ve gotten loyal customers wrong all along. We keep hearing that loyal customers are a mythical, if not a one-off anomaly that gets an unreliable (if not questionable) return…
Tags: customers
5 Things Every Aspiring Startup Must Do Right Now
Thu, 22 Sep 2016, in Customers, General, Marketing
Doing your very own thing represents freedom. Whether it’s financial freedom, freedom from answering to a boss, freedom to build something your way…
Tags: business strategy, leadership, startup
What George Orwell Can Teach Us About Customer Service
Tue, 22 Mar 2016, in Customers
Orwell is well known today for his two novels Animal Farm and 1984, the most important dystopian books of the 20th century. His themes of surveillance, misinformation, as well as his study of the intricacies of the English language has taken over the world by storm…
Tags: customers
How To Make Money Off a Passionate Customer
Tue, 15 Dec 2015, in Customers
Customer enthusiasm sure doesn’t come easy.
You have to earn it through trust, listening, empathy and by telling compelling stories.
When most people come across a product, they want to make sure it works and solves their particular problem set. So before that “aha! moment” comes the question, “how will this product help me?” or “are there any companies like mine that use this product?..”
Tags: customers
How to Align Your Self-Interest With the Customer
Tue, 24 Nov 2015, in Customers
Are you looking to punch more jazz into your sales pitches, galvanize your customers and entice your audience to take action?
Perhaps you’re looking to spruce up your customer service. You want to get into the minds of your customers and understand what makes them tick, but don’t know how…
Tags: customers
Why Companies Lie to Customers
Thu, 12 Nov 2015, in Customers
photo credit Kenny LouieBenjamin Franklin once said, “Honesty is the best policy”.
Even though this bit of wisdom is over 2500 years old, it’s something that apparently eluded the folks at Volkswagen…
Tags: customers
